Technographics AdvantageUnlock the potential of Technographics and technology stacks of more than 30,000 vendors by products, versions, verticals, regions, personas and more. Over 60% of the B2B tech companies utilize the technographics advantage for
- Enhanced Targeting and Personalization
- Improved Lead Scoring and Lead Qualification
- Competitive Intelligence
- Faster Sales Cycles
- Improved Marketing Strategies
We work with each customer to identify as well as recommend the right technographics of their competing solutions or the ones they integrate with. Then further fine tune it to the niche regions, verticals and company sizes or even the versions/models of the products.
What is Technographics?
Technographics is a detailed profiling of companies by their technology stack - software, cloud, SaaS, hardware or any web based platform the company uses. This information is instrumental for technology companies as it gives insights on the companies using the products they compete with as well as the products their solution integrates.
If you’re a marketing or sales leader in SaaS company or any enterprise technology company or even an IT Service Provider, getting the technographics advantage distinguishes between cold prospects and BAN qualified prospects. Obviously you already know the full form of BANT qualified prospects. You get an idea about the B- budget by knowing what technologies they’re already using. A-authority by reaching to the right decision makers from these companies. N-need by assessing their current tech infrastructure and spending and whether your solutions fits well in their tech-matrix. All you need to do is qualify them for T- timelines. And there you have it.
This is why getting the technographic overview of your
prospect accounts is so important. Now you can do it in 2 simple ways:
- Acquiring a targeted technographics list of any technology, product, tool or
even an enterprise hardware which will include the companies and relevant
decision makers from these companies for your products. Next step is to be
very creative and specific to that technology or domain and write your
content accordingly.
- If you have a list of target accounts, also called MHAs (must have
accounts), and all the contact level information from those accounts. You
can get technographics of all those accounts to know their current
technology stack so you are well informed about the types of conversations
you should be having with such accounts.
- Acquiring a targeted technographics list of any technology, product, tool or even an enterprise hardware which will include the companies and relevant decision makers from these companies for your products. Next step is to be very creative and specific to that technology or domain and write your content accordingly.
- If you have a list of target accounts, also called MHAs (must have accounts), and all the contact level information from those accounts. You can get technographics of all those accounts to know their current technology stack so you are well informed about the types of conversations you should be having with such accounts.
In conclusion, technographics give an unfair advantage to your sales and marketing teams to approach any company with great insight beforehand so it is easy for them either to generate leads or even close in a much informed and efficient way.